Abel Thomas Branding


I worked with Abel Thomas to develop a brand for his web development business. He needed a branding strategy that was professional but also flexible enough to encompass his other interests and hobbies.

Together we created 3 characters – Code Wrangler, Adventurer and Philosopher – each character representing a roleĀ Abel plays in his work.

Each character reflects a skill or interest: ‘Code Wrangler’ represents Abel’s work as a web developer, ‘Adventurer’ speaks to his love of travel and the outdoors and ‘Philosopher’ speaks to his love of new ideas and long discussions about such ideas.