SPIRITS

CASE STUDY

Activating the world’s largest tequila brand

ART DIRECTION • CONCEPTING • SOCIAL • PHOTOGRAPHY

The Challenge

OVERVIEW

I worked with Experience-Interaction and the Cuervo team for over 3 years, creating images ranging from always-on social content, to full fledged ad campaigns.

AGENCY

ROLE

01

EXPERIENCE-INTERACTION

ART DIRECTOR, PHOTOGRAPHER

‘CINCOCISE’ CAMPAIGN

CAMPAIGN

Cuervo Cincocise

Cuervo Cincocise was a Cinco de Mayo activation headed by James Van Der Beek who played the enthusiastic Cincocise coach. The Ei team created a series of exercise-themed videos, still photography, and a corresponding in-studio cocktail shoot to go on web, social, and paid.

Featuring

JAMES VAN
DER BEEK

hero-1.jpg
nourishment.jpg

02

20180329-165504-4A5A8583-Cuervo-Cinco-cocktails-Edit copy.jpg
Cuervo-quesadilla-cocktail-resized.jpg
hero-2-resized.jpg
20180329-120340-4A5A8412-Cuervo-Cinco-cocktails-Edit copy.jpg
Jose Cuervo Cincocise

CAMPAIGN: ‘CUERVO DO MY LAUNDRY’

CAMPAIGN

Cuervo Do My Laundry

3

Cuervo partnered with DJ Dillon Francis to giveaway away a year of free laundry for Cinco de Mayo.

 

20190418-174234-cuervo-cinco-dillon-francis-copy.jpg
20190418-215820-cuervo-cinco-dillon-francis-copy.jpg
20190418-204115-cuervo-cinco-dillon-francis copy.jpg
20190418-194354-cuervo-cinco-dillon-francis-5 copy.jpg

ALWAYS ON SOCIAL CONTENT

Always-On Content

04

20200131-144336-EID-Cuervo-bring-the-warmth.jpg
3-Holiday-travel-v1.jpg
Cuervo-WMM-Watermelon-Margarita-4x5.jpg
7-Holidays-with-Friends-v2.jpg
4-New-Years-Cure-v1.jpg
Cuervo-SuperBowl-BeerMargarita-4-5.gif
keke-palmer-marg-1x1.jpg
Cuervo-lifestyle.jpg
Cuervo-WMM-Frozen-Peach-Margarita-4x5.jpg
cuervo-wmm-name-that-marg-v2jalapeno-marg-feed-4x5.jpg
T-Pain Margarita
8-Ready-to-Party-r2.gif
Cuervo-WMA-margarita-tropical-4x5.jpg

READY TO GET STARTED?

Let’s work together

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