SPIRITS
CASE STUDY
Activating the world’s largest tequila brand
ART DIRECTION • CAMPAIGNS • SOCIAL • PHOTOGRAPHY • RESPONSIVE WEB
01
OVERVIEW
The Brief
I worked with Experience-Interaction and the Cuervo team to build bold, irreverent creative for a tequila brand synonymous with wild antics and fearless celebration.
Through campaign work and content creation, I helped capture the fun, unapologetic energy of the brand, and create viral moments to connect with new audiences.
‘CINCOCISE’ CAMPAIGN
02
CAMPAIGN
Cuervo ‘Cincocise’
In 2018, Cinco De Mayo fell on a Saturday. An all-day celebration like this doesn’t happen again for another 11 years. I worked with Cuervo and the Ei team to launch Cincocise, a faux workout plan that prepares consumers to celebrate Cinco all day and night.
Featuring
JAMES VAN
DER BEEK
COMMERCIAL SPOT
MICROSITE
03
SOCIAL
Social Media Content Creation
I produced ongoing social media content for Cuervo, including lifestyle, cocktail, video, product, and video.
‘CUERVO DO MY LAUNDRY’ CAMPAIGN
04
‘Cuervo Do My Laundry’
CAMPAIGN
In 2019, Cinco de Mayo fell on a Sunday. The “Cuervo do My Laundry’ campaign gave lucky winners a year of getting their laundry done, sponsored by Cuervo. I worked with Dillon Francis and the Cuervo team to produce photography, video, and social content.
Featuring
DJ DILLON FRANCIS
COMMERCIAL SPOT
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