OUTDOORS
CASE STUDY
Building a content funnel for an adventure coach
ART DIRECTION • SOCIAL MEDIA • PHOTOGRAPHY
MATT WALKER ADVENTURE
01
THE CHALLENGE
A skilled guide with an underperforming brand
Matt Walker had something most outdoor brands spend years trying to manufacture: genuine knowledge of the backcountry and clients willing to go there with him.
What he lacked was the content strategy to translate that experience into a brand that could attract new clients and command the attention his work deserved.
His social presence was inconsistent, his roster wasn't full, and his offering was limited to what existing clients already knew to ask for.
MATT WALKER ADVENTURE
CAMPAIGN
Social Media Content
02
Don’t just take my word for it
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"Max always has my back. He goes above and beyond to deliver results, whether it's climbing a mountain, developing a social strategy, or being a trusted confidant"
Matt Walker
Owner, Matt Walker Adventure
Results, at a Glance
READY TO TELL A STORY IN THE BACKCOUNTRY?