Building a social strategy for an adventure coach
Overview
Matt Walker had something most outdoor brands spend years trying to manufacture: genuine knowledge of the backcountry and clients willing to go there with him.
What he lacked was the content strategy to translate that experience into a brand that could attract new clients and command the attention his work deserved.
His social presence was inconsistent, his roster wasn't full, and his offering was limited to what existing clients already knew to ask for.
My Role
Art Director
Social Strategist
Content Creator
Scope
Social Media Strategy
Content Creation
Photography
Make social feel like a coaching relationship
The primary goal of Matt’s social was building following through valuable, coaching content that gave followers a “snackable” version of his coaching style.
Inspire bigger adventures
Building on the growth of the outdoors industry during Covid, I leaned into using Matt’s social channels to inspire followers to take new adventures.
Brand partnerships
I created content to foster brand partnerships, including YETI, Ink+Volt, Kuju Coffee, and Misc. Goods Co.
Inaugural Men’s Retreat
I worked with Matt to launch his inaugural Men’s Retreat in the mountains of Washington state.
Don’t just take my word for it
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"Max always has my back. He goes above and beyond to deliver results, whether it's climbing a mountain, developing a social strategy, or being a trusted confidant"
Matt Walker
Owner, Matt Walker Adventure
Results
+46%
INCREASE IN FOLLOWERS
LAUNCH OF INAUGURAL
MEN’S
RETREAT
15k+
ELEVATION GAINED WHILE
CAPTURING CONTENT (IN FEET)