SPIRITS
CASE STUDY
Creating cultural touchpoints for tequila’s most refined brand.
ART DIRECTION • SOCIAL MEDIA STRATEGY • EVENT ACTIVATIONS
• 360 VIDEO • PHOTOGRAPHY
01
THE BRIEF
Elevate the brand to where culture is happening
1800 Tequila had a vision of the brand as a driver of music, art, and culture, but they didn’t know how to get there. I worked withExperience-Interaction and the 1800 Tequila team to build the visual and creative language that brought the brand to the forefront of the cultural conversation.
COMPLEXCON ACTIVATION
02
Activating 60,000 fans at ComplexCon
ComplexCon is a Music, Art, and Fashion convention hosted by Complex Magazine. We partnered with @itsaliving to create a branded painting that was captured as a 360˚ video for fans to explore.
Featuring
COMPLEXCON 360 EXPERIENCE
1800 CRISTALINO LAUNCH
03
CAMPAIGN
1800 Cristalino Launch
I worked with the 1800 Tequila team to launch 1800 Cristalino, the brand’s first clear añejo variety. I helped produce the launch video spot and worked on the team promoting the campaign at the Barclay Center, featuring Future, the rapper.
Featuring
FUTURE
TV SPOT
SOCIAL POSTS
OUT-OF-HOME
PHOTOGRAPHY
ESSENTIAL ARTIST ACTIVATION
04
ACTIVATION
The brand partnered with the artist Shantell Martin to create a series of limited edit bottles, as part of their Essential Artists series. I worked on the team producing a live-painting activation, providing art direction, photography, and video.
Essential Artists Series with Shantell Martin
SOCIAL MEDIA
05
Ongoing Social Content
I defined and maintained 1800's photography and social media direction, across lifestyle, cocktails, product photography, and video.
06
RESULTS
Results at a glance
READY TO GET REFINED?