Launching 1800 Cristalino,
courtside with Future

With ultra-premium tequilas growing by 18.1% YoY, 1800 Tequila was primed for an entry into the category. Their solution was Cristalino; a clear variety of their añejo tequila.

I worked with Experience-Interaction on the launch campaign, including a 15-second TV-spot and an activation featuring the rapper, Future, at a Brooklyn Nets game at the Barclays Center in Brooklyn.