Launching Mountain Dew’s first e-commerce platform
Overview
I worked with the Experience-Interaction team to build Mountain Dew’s first e-commerce platform. In addition to photographing all gear and apparel, I also created lifestyle content, producing hero images for each section of the site.
My Role
Art Director
Photographer
Video Lead
Scope
E-Commerce
Video Production
Responsive Web
Photography
Results
$1.6M
IN SALES
325k+
CUSTOMER ACCOUNTS CREATED
5M+
1P/0P CONSUMER DATA POINTS