CPG

CASE STUDY

Launching the first DEW ecommerce experience

ART DIRECTION • CONCEPTING • SOCIAL • PHOTOGRAPHY

The Challenge

THE CHALLENGE

I worked on the Experience-Interaction team building Mountain Dew’s first e-commerce platform. In addition to photographing all gear and apparel, I also created lifestyle content, producing hero images for each section of the site.

01

Mountain Dew

ECOMMERCE • LIFESTYLE

I worked on the Experience-Interaction team building Mountain Dew’s first e-commerce platform. In addition to photographing all gear and apparel, I also created lifestyle content, producing hero images for each section of the site.

DEW Lifestyle

 
 
 
 
 
mtn-dew-screen-2.jpg
mtn-dew-screen-3.jpg
mtn-dew-screen-4.jpg

DEW E-Commerce

 
 
baja-blast-tee-1.jpg
backpack-4.jpg
game-fuel-x-box-controller-1.jpg
duffel-1.jpg
retro-tee-green-1.jpg
dew-leggings-black-2.jpg
fridge-1.jpg
dew-leggings-tri-color-1.jpg
dew-playstation-controller-1.jpg
game-fuel-playstation-controller-1.jpg
tiny-can-hat-2.jpg
black-camping-chair-1.jpg
sock-box-1.jpg
sling-1.jpg
bucket-hat-1.jpg
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