‘Cincocising’ with Cuervo

In 2018, Cinco De Mayo fell on a Saturday. An all-day celebration like this doesn’t happen again for another 11 years.

I worked with Experience-Interaction and the Cuervo team to launch Cincocise, a faux workout plan that prepares consumers to celebrate Cinco all day and night.

We cast actor James Van Der Beek (RIP) as our fitness instructor and produced a series of video and photography for distribution across digital and a custom ‘Cincocise’ microsite.