Driving the growth of an
in-home healthcare startup
Overview
Prospero Health came to us with a bold mission: to bring compassionate care to seriously ill patients in the comfort of their own home.
The project started with a simple social media brief; “we want to be like Humans of New York, but for healthcare”. As the project evolved, it became clear they needed a partner to scale their all their marketing operations.
Over the course of two years, I led the Prospero account, building teams around social media management, content creation, performance marketing, responsive web, photography, and video production, and helping grow them into a national brand.
My Role
Creative Director
Strategy Lead
Account Lead
Scope
Integrated Marketing
Social Media
Content Ecosystem
Responsive Web
Campaigns
Video Production
An omnichannel content ecosystem
We developed a digital strategy for engaging patients and providers across social, paid, search, display, and web.
Personalized content
We created custom content strategies for targeting patients, caregivers, and providers.
Fostering hard
conversations on social
Prospero’s social channels became a place for caregivers and loved ones to discuss topics like illness and death, to show support, and share their stories.
Custom web experiences for each audience
Landing pages for Caregivers and Providers gave a home for audiences to dig into resources and sign up.
Video production
I led the team creating high production video content to fuel Prospero’s marketing across social, advertising, and web.
Results
GREW FROM
3 to 28
STATES IN 2 YEARS
EXPANDED CUSTOMER BASE
25x
FROM 1,200 TO OVER 30,000 PATIENTS
CONTRIBUTED TO ACQUISITION BY
Optum
Client testimonial
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"Max and Kriya are more than partners, they are truly part of the Prospero family. They believe in our mission, they know our brand, and they seek solutions to the many challenges we have faced. I could not give them a more glowing recommendation."
Don Quinn
VP of Marketing, Prospero Health
