HEALTHCARE
CASE STUDY
Scaling an in-home healthcare startup into a national brand
From brand strategy and content to web and social, I built Prospero Health's marketing engine from scratch—helping them grow from 1,500 to 30,000 patients.
MARKETING STRATEGY • CREATIVE DIRECTION • ACCOUNT LEADERSHIP • PHOTO & VIDEO PRODUCTION • SOCIAL MEDIA • ADVERTISING • RESPONSIVE WEB
PROSPERO HEALTH
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THE CHALLENGE
Build a Marketing Engine During a Global Pandemic
Prospero Health had a bold mission: bring compassionate in-home care to patients with serious illness. They needed someone to build their marketing engine from scratch and tell the stories of seriously ill patients receiving care at home.
Two weeks after kick off, COVID-19 hit the world and those patients became the most at-risk people in the country.
PROSPERO HEALTH
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THE APPROACH
We Moved Fast, Found What Worked, and Built a Strategy Around It
Real-world marketing rarely starts with a clear brief. Prospero came to us with a social media brief. As we got deeper into the work, it became clear the real need was much broader than that.
As early results shaped our thinking, we layered in deeper strategy: audience research, competitive audits, and persona development across patients, caregivers, providers, and industry leaders. Those insights became the foundation for a full content operation — web, video, SEO, and paid media — built on evidence, not assumptions.
PROSPERO HEALTH
Human-Centered Strategy for Human-Centered Care
Our strategy started with deep discovery. We conducted audience research and competitive audits to understand how to speak to Prospero’s multi-faceted audiences: caregivers, patients, providers, and industry leaders.
From there, we mapped each audience's journey from first awareness to active decision-making, identifying the specific moments where Prospero's story could break through — and what it needed to say when it did.
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Patients
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Caregiver
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Providers
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Industry Leaders
PROSPERO HEALTH
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Real stories for real patients
We built Prospero's social presence around a single belief: that real stories, told honestly, would always outperform polished marketing.
Our content pipeline spanned patients, caregivers, providers, and industry leaders — each piece designed to meet a specific audience at a specific moment in their journey.
Strategy built on content pillars
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Caregiver Resources
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Patient Stories
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Team Stories
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Thought Leadership
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Caregiver Resources
RESULTS AT A GLANCE
Going Viral with Real Human Stories
We defined a social strategy and created a content pipeline designed to engage Prospero’s audiences across all touchpoints, from web to social to email.
SOCIAL MEDIA CONTENT
Authentic, Emotional Storytelling—At a Distance
We pitched social media content rooted in creating heartwarming, personal patient stories – 2 weeks later the COVID-19 pandemic hit.
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Real patient stories – while social distancing.
We built a system of capturing real patient stories, while keeping Prospero’s vulnerable patient population safe and healthy.
PROSPERO HEALTH
Photo & video production
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Our in-house content studio created content that fueled all of Prospero’s marketing efforts, serving as a lifeblood for Prospero’s captivating stories and empathy-first model.
A retired doctor finds quality healthcare at home
We told the story of Alice Johnson, a Prospero patient who relies on their services to give her quality of life back.
Powerful partnerships with healthcare providers
Kris Smith, Prospero’s Chief Medical Officer, discussed how Prospero’s partners with patients’ primary doctors for more seamless care.
Jelly Doughnuts & OJ: The origin story of better in-home care
We spoke with Prospero’s Founder and CEO, Doug Wenners, about his reason for starting the company.
RESPONSIVE WEB
Responsive Web
As the hub of their content strategy, Prospero’s website was in need of key enhancements. After a thorough UX audit, we revamped the entirety of their site to sharpen their message, improve user funnels, and maximize conversions.
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Client testimonial
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"Kriya are more than partners, they are truly part of the Prospero family. They believe in our mission, they know our brand, and they seek solutions to the many challenges we have faced. I could not give them a more glowing recommendation."
Don Quinn
VP of Marketing, Prospero Health
READY TO GET STARTED?